It all started when my mother in law had too much free time . After countless discussions she decided to enrol in an online Bakery school course. Being a former Baker in her early stages she quickly understood and applied all the learning lessons from the course she pursued.

Not long into the game, my wife and I started helping her with social media and spreading the word out there. Once the people tried the cakes they loved it . So and so, after a couple of months later when the demand arises my wife and I decided to quit our Jobs and open our first shop in Nottingham.
That`s where the hard work really started. No experience in the industry apart from my mother in law’s knowledge about baking which isn’t enough at all . The journey started with challenge after challenge.
The journey hasn’t always been easy—we’ve faced long nights, tight deadlines, and the occasional flour explosion—but through it all, we’ve grown stronger, closer, and more determined to bring joy through every slice.

I must admit the first 30 months were crucial for us, we could barely keep up with monthly expenses.
The consistency we had and the willingness to show up every day, literally 7 days a week for the
first 24 months has allowed us to be still on track these days.
From day one, when we had the discussion about the journey we embarked on, was to never touch the level of quality we provide. Quality is embedded into our company culture.

We absolutely love to provide the best products and services as much as we can possibly do. We get so much excitement when we see that people truly enjoy our products.

Behind the scenes, our bakers and decorators pour love into every layer, crafting cakes that not only look amazing but taste unforgettable. In front, our customer care team brings warmth, energy, and that personal touch, making every visitor feel like part of our cake family.

Together, we’ve celebrated thousands of birthdays, weddings, and milestones with our customers. And we’re just getting started.
This is more than a cake shop. This is our dream, baked fresh every day—with teamwork, trust, and
a sprinkle of magic.

A big Hug from the Rotari Bakes Team x